KENO: KENOohh YEAH!

10.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

USA

Industry:

Gambling

The CT Lottery and longtime agency Decker have launched a new campaign, "KENOohh YEAH!" to promote KENO. The idea was born from real life experiences. That wave of joy when you win is something we’ve all experienced. Jumping up and down, yelling at the top of your lungs. This campaign aims to personify that emotion and bring it to life in a shockwave of happiness and fun. The best part is, you've got the chance to do it all over again every four minutes. KENOOOOOOOOOHHHH YEAH!, according to the agency.

Credits

Advertising Agency:

Decker

Production Companies:

Plural Films, Vagrants

Creative Director:

Dom DeLoya

SVP Strategy:

Andrew Kesin

Development:

Andrew Kesin

ACD:

Alan Duda

Art Director:

Alan Duda

Producer:

Liza Near

Sr. Designer:

Brighid Docherty

AD:

Brighid Docherty

Production Designer:

Chris Gunderson

Executive Producer:

Steve Holm

Director:

Michael Fagan

DP:

Quinton Brogan

SFX:

Jonah Kaplan

Sound Engineer:

Matt Berky, Massive Productions

Sound Design:

Matt Berky, Massive Productions

Color:

Rob Bessette

Editor:

Michael Fagan

Conform Editor:

Adrienne Sullivan

Date:

October, 2024