KFC: Colonel Sanders
Media Type:
Film
Colonel Sanders has landed in France. The famous fried chicken chain opened its first restaurant in the country back in 1991 but, 26 years later, only 3% of French people know who he is. For over a quarter of a century his trademark face has appeared on buckets but has never been a part of the brand’s communication. Until now.
Credits
Advertising Agency:
Sid Lee Paris, FranceExecutive Creative Director:
Sylvain ThiracheBrand Supervisors:
Frédéric Levacher, Pascale Laborde, Cécile Lequeux, Sophie LacroixCreative Directors:
Céline & Clément Mornet LandaPresident:
Johan DelpuechManaging Director:
Mehdi BenaliAccount Director:
Héloïse MarchalAccount Manager:
Benoit FernandesCopywriter:
Simon LamasaArt Director:
Sophie DherbecourtHead of Strategy:
Benoit PellevoizinStrategist:
Patrice ZamyHead of Production:
Thomas LagetAgency Producer:
Marine RedonProduction Company:
La PacProducer:
Delphine GuerinDirector:
Jeff LowDOP:
Martin RuheMusic:
Sanjiv SenMusic Producer:
SchmoozePost Production:
Mathematic StudioPost Producers:
Jane Jamaux, Paul CrehangeDate:
January, 2018
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