KFC: Colonel Sanders

10.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

France

Industry:

Food

Colonel Sanders has landed in France. The famous fried chicken chain opened its first restaurant in the country back in 1991 but, 26 years later, only 3% of French people know who he is. For over a quarter of a century his trademark face has appeared on buckets but has never been a part of the brand’s communication. Until now.

Credits

Advertising Agency:

Sid Lee Paris, France

Executive Creative Director:

Sylvain Thirache

Brand Supervisors:

Frédéric Levacher, Pascale Laborde, Cécile Lequeux, Sophie Lacroix

Creative Directors:

Céline & Clément Mornet Landa

President:

Johan Delpuech

Managing Director:

Mehdi Benali

Account Director:

Héloïse Marchal

Account Manager:

Benoit Fernandes

Copywriter:

Simon Lamasa

Art Director:

Sophie Dherbecourt

Head of Strategy:

Benoit Pellevoizin

Strategist:

Patrice Zamy

Head of Production:

Thomas Laget

Agency Producer:

Marine Redon

Production Company:

La Pac

Producer:

Delphine Guerin

Director:

Jeff Low

Music:

Sanjiv Sen

Music Producer:

Schmooze

Post Production:

Mathematic Studio

Post Producers:

Jane Jamaux, Paul Crehange

Date:

January, 2018

Latest News

Jul. 13, 2026

As the World Cup Comes to an End, Cadena SER Launches "WorldCup Detox Center" to Help Fans Recover

That insight is the foundation of WorldCup Detox Center, the latest campaign from Cadena SER and Havas Creative Spain

Jul. 13, 2026

System1 Reveals the World's Favourite World Cup Ads, From Scotland to Brazil

In System1 Test Your Ad platform, 34 World Cup ads achieved a Star Rating of 4.0 or higher, a significant improvement from two ads during the 2022 Men’s World Cup