KFC: Colonel Sanders

10.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

France

Industry:

Food

Colonel Sanders has landed in France. The famous fried chicken chain opened its first restaurant in the country back in 1991 but, 26 years later, only 3% of French people know who he is. For over a quarter of a century his trademark face has appeared on buckets but has never been a part of the brand’s communication. Until now.

Credits

Advertising Agency:

Sid Lee Paris, France

Executive Creative Director:

Sylvain Thirache

Brand Supervisors:

Frédéric Levacher, Pascale Laborde, Cécile Lequeux, Sophie Lacroix

Creative Directors:

Céline & Clément Mornet Landa

President:

Johan Delpuech

Managing Director:

Mehdi Benali

Account Director:

Héloïse Marchal

Account Manager:

Benoit Fernandes

Copywriter:

Simon Lamasa

Art Director:

Sophie Dherbecourt

Head of Strategy:

Benoit Pellevoizin

Strategist:

Patrice Zamy

Head of Production:

Thomas Laget

Agency Producer:

Marine Redon

Production Company:

La Pac

Producer:

Delphine Guerin

Director:

Jeff Low

Music:

Sanjiv Sen

Music Producer:

Schmooze

Post Production:

Mathematic Studio

Post Producers:

Jane Jamaux, Paul Crehange

Date:

January, 2018

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