KFC: The Bucket from the End of the World
Media Type:
Film
KFC's crunch has reached the end of the world with a new store in Punta Arenas-Chile, making it the southernmost location on the continent. Knowing the importance of creating something iconic, the team ensured everyone in the area was aware of its arrival.
The most iconic element of Chilean Patagonia—the crunchiest ice from its mountains—was transformed into the ultimate symbol of KFC's crunch: the Bucket. But this time, it was something truly extraordinary: a 3-ton Bucket crafted entirely by hand from the finest ice selected from the region, made by local artisans, making it the largest ice OOH ever created in South America. It was placed in the most frequented spot of the winter season, surprising many and generating impactful brand awareness.
Credits
Advertising Agency:
Mullenlowe Mass, Bogota, ColombiaCEO LATAM:
Francisco SamperCEO:
Eduardo SuarezVP Operaciones:
Oscar AcostaGeneral Creative Director:
David PatiñoCreative Director:
Josue NunezAccount Director:
Maria Claudia PicoEjecutiva de Cuenta:
Maria Jose VigoyaCopywriter:
Javiera D' AlenconCreative Content:
Xitdaly AvendanoArt Directors:
David Patino, Elroy Mendoza, Sebastian DiazGerente Comercial:
Enrique GangotenaMarketing Manager:
Ximena SandovalProduction:
Makina FilmsCEO:
Pedro Pablo EscobarDirector:
Fena LopezExecutive Producer:
Marco JaraGeneral Producer:
Pancho ValderramaProducer Punta Arenas:
Jaime CheuquelafGaffer and drone operator:
Diego NahuelhuenPhoto Direction:
Claudio TerrazasPost and Color:
Luis PortocarreroPost Sound:
Onyria studioAnnouncer off:
Viko CastilloIce Sculpture:
ICEMANDate:
October, 2024
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