Kit Kat: Blink Break

9.0

Media Type:

Digital Digital

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Confectionery, Snacks

With scientific studies showing that even brief diversions from a task can dramatically improve the ability to focus, and more than ever people are turning to social media to break up their day. Instagram is particularly popular, especially with Gen Z, with 63% of users scrolling through their feed at least once a day. Introducing the Blink Break, a fun distraction from the mundane every day that gives people the chance to have a break from what they’re doing and go head-to-head in an AI-powered staring contest.

Credits

Advertising Agency:

JWT London, UK

Global Chief Creative Officers:

Paul Shearer, Bas Korsten, Daniel Bonner

Creative Directors:

Shawn Herron, Matt Gilmore, Chermine Assadian

Art Director:

Rachel Gaede

Designer:

Zara Veasey

Technical Director:

Cole Peterson

Global Chief Data Officer:

Jason Carmel

Data Science Director:

Illinca Barsan

Senior Data Scientist:

Caro Buck

Global Account Lead:

Loren Hargreaves

Global Client Partner:

Sasan Saeidi

Date:

June, 2022

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