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HOY Buenos Aires and Havas Argentina: Turn Off Your Brand
Kit Kat: Blink Break
Media Type:
Digital
Brand
Agency
Country:
Industry:
With scientific studies showing that even brief diversions from a task can dramatically improve the ability to focus, and more than ever people are turning to social media to break up their day. Instagram is particularly popular, especially with Gen Z, with 63% of users scrolling through their feed at least once a day. Introducing the Blink Break, a fun distraction from the mundane every day that gives people the chance to have a break from what they’re doing and go head-to-head in an AI-powered staring contest.
Credits
Advertising Agency:
JWT London, UKCreative Directors:
Shawn Herron, Matt Gilmore, Chermine AssadianArt Director:
Rachel GaedeDesigner:
Zara VeaseyTechnical Director:
Cole PetersonGlobal Chief Data Officer:
Jason CarmelData Science Director:
Illinca BarsanSenior Data Scientist:
Caro BuckGlobal Account Lead:
Loren HargreavesGlobal Client Partner:
Sasan SaeidiDate:
June, 2022
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