KitKat: Have a
Media Type:
Outdoor
Brand
Agency
Country:
Industry:
Wunderman Thompson UK has partnered with KitKat to demonstrate how iconic their tagline is, using only five letters to prove the enduring power of a consistent brand message. KitKat introduced their "Have a Break, Have a KitKat" tagline in 1957, and to this day it’s widely recognised all around the world.
Credits
Advertising Agency:
Wunderman Thompson UKGlobal Chief Creative Officer:
Bas KorstenExecutive Creative Director:
Tom DrewSenior Copywriter:
Kell Lunam-CowanSenior Art Director:
Chris JonesGlobal Client Lead:
Inge SelawryBusiness Director:
Sam BrooksDate:
May, 2023
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