L'Oreal: This Is An Ad For Men (Lipstick)
Media Type:
Print
The sad truth about gender equality in Germany: Men dominate the management and executive boards - with 91.4%. Time to prove that women belong in leadership too. Based on a data project, L'Oreal Paris collected and analyzed several studies and data sets with results that led to the first cosmetic advertising for men.
Simplified infographics with products prove that women belong in leadership roles. For good reasons: With women in 30% of management positions profitability increases by 15%.
They perform 24% better in management reviews.
And help to develop more innovations, for example with 20% more patents per year.
All this speaks a clear language...which is also understood by the decision-makers in listed companies: men.
Credits
Advertising Agency:
McCann Düsseldorf, GermanyChief Creative Officer:
Sebastian HardieckExecutive Creative Director:
Serdar KantekinSenior Copywriter:
Schakir IslamowSenior Art Director:
Berkant YerliFinal Art Worker:
Jonas BoamahRetoucher:
Martin KomoraDigital Retoucher:
Max HornäkHead of Print Production:
Oliver HugoPhotographer:
Thomas SteuerClient Service Director:
Sabine BülowJunior Account Manager:
Katrin WeberHead of Brand Strategy:
Christian BihnStrategic Planner:
Deborah SchaperTeam Lead Studio:
Anja SchillingDirector of PR & Communications:
Jerome CholetDate:
March, 2019More from L'Oreal Paris
L'Oréal: Join the Refill Movement
9.0
L’Oréal Professionnel: Metamorphosis
10.0
L'Oreal: Run Le Hair Show
9.0
L'Oreal Paris / British Vogue: The Non-Issue
6.7
L'Oreal: This Is An Ad For Men (Nail Polish)
10.0
L'Oreal: This Is An Ad For Men (Mascara)
8.3
Ad of the Day | L'Oreal Paris: Comeback
10.0
Ad of the day
Ad of the Day | Genesys x Laver Cup: The Next Level of Experience, Andre Agassi
9.0
Ad of the Day | Volkswagen: Maxime's Saga
9.8
Ad of the Day | Citroen: Ami Wanna Play
9.0
Latest News
Jul. 10, 2025
Cannes Lions Introduces Global Integrity Standards to Define Creative Accountability for a New Era
At Cannes Lions 2025, concerns over AI, manipulation, and synthetic media led to the withdrawal of a Lion-winning entry
Jul. 10, 2025
NHS Blood and Transplant Call on the Public to "Be There" in Latest Campaign
The campaign is designed to drive blood donation and recruit urgently needed blood donors