L'Oreal: This Is An Ad For Men (Mascara)

7.7

Media Type:

Print Print

Brand

brand

Agency

agency

Country:

Germany

Industry:

Fashion

The sad truth about gender equality in Germany: Men dominate the management and executive boards - with 91.4%. Time to prove that women belong in leadership too. Based on a data project, L'Oreal Paris collected and analyzed several studies and data sets with results that led to the first cosmetic advertising for men. Simplified infographics with products prove that women belong in leadership roles. For good reasons: With women in 30% of management positions profitability increases by 15%. They perform 24% better in management reviews. And help to develop more innovations, for example with 20% more patents per year. All this speaks a clear language...which is also understood by the decision-makers in listed companies: men.

Credits

Advertising Agency:

McCann Düsseldorf, Germany

Chief Creative Officer:

Sebastian Hardieck

Executive Creative Director:

Serdar Kantekin

Senior Copywriter:

Schakir Islamow

Senior Art Director:

Berkant Yerli

Final Art Worker:

Jonas Boamah

Retoucher:

Martin Komora

Digital Retoucher:

Max Hornäk

Head of Print Production:

Oliver Hugo

Photographer:

Thomas Steuer

Client Service Director:

Sabine Bülow

Junior Account Manager:

Katrin Weber

Head of Brand Strategy:

Christian Bihn

Strategic Planner:

Deborah Schaper

Team Lead Studio:

Anja Schilling

Director of PR & Communications:

Jerome Cholet

Date:

March, 2019

Latest News

Mar. 29, 2024

Moving Vehicle Trials to Begin for Volkswagen's Kangaroo Deterrent, Roobadge

Developed over three years by Volkswagen Australia and the DDB Group in consultation with the University of Melbourne and WIRES

Mar. 29, 2024

Ride-Hailing App Tackles Mental Health in Ambitious Work With BETC Paris

Heetch and BETC Paris launch "First Conversation" in partnership with the Foundation Falret