Laboratoire Gallia: The 4th Term
Media Type:
TV
Brand
Agency
Country:
Industry:
What if the most beautiful moment of one's life was also the most difficult one ? 79% of mothers claim being emotionally exhausted during the first months of the life of their new baby. The underlying reasons are as diverse as there are mothers: hormones, the backup role that they have to play to their child after being at the center of the attention during pregnancy, the lack of me time, the lack of sleep ... Furthermore, the myth of the perfect parents keeps over present, especially on social media. Postpartum is still a taboo topic.
Credits
Advertising Agency:
BETC Paris, FranceAgency Managers:
Christelle Fagot, Adele Salomon, Vincianne DewaillyExecutive Creative Director:
Antoinette BeatsonCreative Directors:
Christopher Oldcorn, Kais BrahmiArt Director:
Marie GlotinCopywriter:
Gilliane HellsternStratgic Planners:
Bilel MahjoubTraffic Manager:
Anais GreletArt Buyer:
Zina SalihTV Producer:
David GreenProduction Company:
General PopPost-Producer:
Annick JoudSound Production:
Emma Lou JaconoDirector:
Matthieu TribesBrand Managers:
Madeline Honore, Anais BarrereDate:
March, 2023
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