Lacoste: Banana Bag
Media Type:
TV
Inspired by the diverse Lacoste community, the new campaign reveals that moment when two very different people meet by chance and discover that they have something in common: a piece of clothing bearing the Lacoste crocodile. These sweet, funny encounters trigger smiles, eye contact and camaraderie. This new campaign, elaborated by BETC, celebrates the crocodile as an initiator of unexpected encounters. It brings together people who seemed to be on opposite sides
Credits
Advertising Agency:
BETC, Paris, FranceAgency Managers:
Gaelle Gicqueau, Fanny Buisseret, Suzy Morin, Theophile GeslainExecutive Creative Director:
Florence BellissonArt Director:
Agnes CavardCopywriter:
Antoine GauquelinAssistant Art Director:
Joachim TouitouTraffic Manager:
Letizia FeliciArt Buyer:
Isabelle Mocq-OrainCreative Music Supervisor:
Adam GhoubaliMusic Supervisor:
Seril FarranTV Producer:
Caroline BouilletProduction Company:
KITTENDirector:
Laure AtanasyanSound Company:
GumPhotographer:
Ronan GallagherDate:
April, 2022
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