Lacoste: Pink Polo
Media Type:
TV
Inspired by the diverse Lacoste community, the new campaign reveals that moment when two very different people meet by chance and discover that they have something in common: a piece of clothing bearing the Lacoste crocodile. These sweet, funny encounters trigger smiles, eye contact and camaraderie. This new campaign, elaborated by BETC, celebrates the crocodile as an initiator of unexpected encounters. It brings together people who seemed to be on opposite sides
Credits
Advertising Agency:
BETC, Paris, FranceAgency Managers:
Gaelle Gicqueau, Fanny Buisseret, Suzy Morin, Theophile GeslainExecutive Creative Director:
Florence BellissonArt Director:
Agnes CavardCopywriter:
Antoine GauquelinAssistant Art Director:
Joachim TouitouTraffic Manager:
Letizia FeliciArt Buyer:
Isabelle Mocq-OrainCreative Music Supervisor:
Adam GhoubaliMusic Supervisor:
Seril FarranTV Producer:
Caroline BouilletProduction Company:
KITTENDirector:
Laure AtanasyanSound Company:
GumPhotographer:
Ronan GallagherDate:
April, 2022More from Lacoste
Lacoste: The Run
0.0
Lacoste : Play with Icons, Pierre Niney
9.0
Lacoste : Play with Icons, Wang Yibo
9.0
Lacoste : Play with Icons , Adele Exarchopoulos
9.0
Lacoste : Play with Icons , Venus Williams
9.0
Lacoste : Play with Icons, Novak Djokovic
9.0
Ad of the Day | Lacoste: Play Big
10.0
Ad of the day
Ad of the Day | Sephora: We All Sephora
9.0
Ad of the Day | ESSITY: Inner Strength Support
8.0
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Latest News
Nov. 13, 2026
Carl's Jr.'s New "Fancy Pants": Steakhouse Indulgence Without the Steakhouse Price
Carl’s Jr. tapped award-winning creative agency Erich & Kallman to supercharge the next chapter for the brand
Nov. 13, 2026
1stAveMachine Expands Directorial Roster with Kit Lynch-Robinson
The award-winning filmmaker brings a knack for high-octane action, ambitious ideas and a healthy dose of controlled chaos