Lacoste x Theo Curin: Support Sporting Projects
Media Type:
TV
In 2022, Lacoste released, with its creative agency BETC Paris, the first collection in the world designed in the name of a para-athlete: The Theo Curin Collection. Following its initial success, the Crocodile and the French swimmer are back this season with a new capsule collection designed for all. And this year, the collaboration goes an extra step: part of the profits of the sales will be given to three athletes: in Europe, in North America and in Brazil.
Credits
Advertising Agency:
BETC Paris, FranceExecutive Creative Director:
Florence BellissonArt Director:
Joachim TouitouCopywriter:
Carmen BramlyCreative Resource Coordinator:
Letizia FeliciTV Producer:
David GreenProduction Company:
General POPProducer:
Steeve BrielProduction Director:
Candice GuettaSound Company:
GumTime Keeper:
Leo FaivreCasting Director:
Brice CompagnonDirectors:
Christophe Saulnier, Theo ThuillierBrand Managers:
Nathalie Beguinot, Nicolas Rakocevic, Stephanie Derrey HalesDate:
October, 2023
Ad of the day
Ad of the Day | Renault: Push it to the Limit
7.5
Ad of the Day | Lacoste: Play Big
10.0
Ad of the Day | Nestle: Unforgettable Recipes
10.0
Latest News
Apr. 26, 2024
The Amazon Rainforest "Tops" Forbes' Billionaires
Move over Elon Musk, The Amazon Rainforest has made the top ranking of Forbes’ ranking of the world’s richest billionaires in a special advertising campaign
Apr. 26, 2024
Prezzo Appoint Isobel as Brand Partner
Prezzo has also appointed isobel as a lead social agency, across the brand’s social strategy and content