Lenovo: The New Nudes, Denmark
Media Type:
Online
Brand
Agency
Country:
Industry:
There’s more nudity on the internet than ever before. At the same time, life online couldn’t be further away from reality. Rehearsed poses, retouching and filters enable us to show off our most flattering, not completely natural side. That’s why four Nordic influencers – Beatrice Reiman, Julia Sofia Aastrup, Martine Halvorsen and Benjamin Peltonen – were challenged to model during a croquis session, completely without filters. The aim is, based on the already established message #JustBeYou by Lenovo Yoga, to highlight internet culture with its nudity, retouching and filters.
Credits
Advertising Agency:
BBDO Nordics, SwedenDate:
September, 2022
Ad of the day
Ad of the Day | Nike/NOCTA: Yes Man Full
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Jul. 08, 2026
Silenzio Launches La Roche-Posay's Global Minions Partnership
Silenzio accompanied the La Roche-Posay dermatological laboratory in the strategic and creative development of its very first global brand partnership
Jul. 08, 2026
Greenpoint Pictures Signs Director Ryan Staake
Before Staake became a director, he studied Graphic Design at RISD, where he found himself magnetized to motion-based storytelling