Lenovo: The New Nudes, Denmark
Media Type:
Online
Brand
Agency
Country:
Industry:
There’s more nudity on the internet than ever before. At the same time, life online couldn’t be further away from reality. Rehearsed poses, retouching and filters enable us to show off our most flattering, not completely natural side. That’s why four Nordic influencers – Beatrice Reiman, Julia Sofia Aastrup, Martine Halvorsen and Benjamin Peltonen – were challenged to model during a croquis session, completely without filters. The aim is, based on the already established message #JustBeYou by Lenovo Yoga, to highlight internet culture with its nudity, retouching and filters.
Credits
Advertising Agency:
BBDO Nordics, SwedenDate:
September, 2022
Ad of the day
Ad of the Day | Emirates NBD: Financial Wellbeing
0.0
Ad of the Day | AXE: Fine Fragrance Collection
9.5
Ad of the Day | Corona: For Every Slice of Sun
8.8
Latest News
Oct. 14, 2024
Epoch Welcomes Director Ric Cantor to UK Roster
Epoch will represent Ric in the UK, Amsterdam, Ireland, and Asia
Oct. 14, 2024
Ogilvy Consulting Paris Appoints Lorya Roblin Partner
She will work closely with Benoit de Fleurian, Head of Ogilvy Consulting Paris