Lessons From My Neighborhood - Duck Dodge & Roll

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Media Type:

Digital Digital

Agency

agency
In America, children in underprivileged urban areas face poverty, murder and drugs as part of everyday life. The issues are clear — but most people ignore them. To get potential donors’ attention, we tapped into their childhood by creating a friendly puppet show. But the show’s educational songs teach the horrific life lessons urban core kids have to learn every day. Each song is inspired by a real lesson taught to us by a real Youth Ambassador. Youth Ambassadors who grow up in violent neighborhoods write, draw and paint as part of the healing process. Each song was adapted from these creative works, creating a circle of healing that starts and ends with the kids.

Credits

Creative Agency:

VML

Production Company:

Station Film/Seyi Peter-Thomas

Editing:

Cosmo Street

Music & Sound Production:

Wojahn Bros Music

Music & Sound Production:

Evolution Audio

Client:

Youth Ambassadors

Date:

April, 2018

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