Lipton Hard Iced Tea: Pool Party

0.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

USA

Obviously, the sky is blue. Obviously, dogs are cute. Obviously, you’re going to pull a "push" door. Obviously Lipton, America’s heritage tea brand, is the right choice for a hard iced tea. The campaign from independent Founders Agency makes the absurd obvious in a series of outlandish spots that set up the punchline that there’s nothing more obvious than Lipton Hard Iced Tea. From a boss riding a mechanical bull in the office, to a photo booth turned oil-painting session, to a pool and billiards party mix up, the deadpan comedy delivers a refreshing take on hard tea.

Credits

Advertising Agency:

Founders, NY, USA

CMO:

Andrew Walker

Brand Director:

Lisa Texido

Founder & Chief Operating Officer:

Tanya De Poli

Founder & Chief Creative Officer:

Checha Agost Carreño

Senior Copywriters:

Katie Reid, Kristin Mizushima

Senior Art Director:

Angel Cedeño

Lead Project Manager:

Maru Carbi

Head of Strategy:

Alma Berruecos

Head of Production:

Delfina Lamino

Director:

Robin Comisar

Production:

Imposter

Edit:

Cut + Run

Date:

May, 2023

Latest News

Apr. 19, 2024

7 Reasons why THC Vape Pen is Famous Among the Youth

Then, the article investigates why THC vape pens have become so popular among young people with a discussion on seven key reasons

Apr. 19, 2024

Rubicon and IMA-HOME "Release the Sunshine" With Inspiring new Campaign for AG Barr

An irrepressible new campaign for soft drink brand Rubicon brings joy and sunshine to the everyday by transforming an ordinary