Lucozade: Statue
Media Type:
TV
Brand
Agency
Country:
Industry:
As we enter 2023, Lucozade Sport is calling for the nation to get moving and kickstart their new year by being active. The nation’s favourite sports drink has produced a new campaign called "Statue" which aims to broaden the appeal and desire for Lucozade Sport amongst a range of exercisers by changing consumer perceptions that the product is only suitable for elite athletes or high intensity exercisers.
Credits
Advertising Agency:
adam&eveDDB, London, UKChief Creative Officer:
Rick BrimSenior Planner:
Sam ZamaniHead of Planning:
Will GrundyPlanner:
Oscar BeachHead of Production:
Jack BayleyLead Producers:
Nikki Cramphorn, Carrie MooresProducer:
Tristan BakerProject Director:
Abi RipleyBusiness Director:
Sam PerezAccount Director:
Nick WilkieAccount Manager:
Becky KilnerManaging Partner:
Mike SternCEO:
Tammy EinavLegal Counsels:
Tom Campbell, Trine OdinCommercial Director:
Charlotte HaddyBusiness Affairs Manager:
Martin EelsEdit:
StitchEditor:
Ben CorfieldVFX:
Black Kite StudiosColourist:
Richard FeronVFX Shoot Supervisor:
Paul Wilmot2D Lead:
Paul Wilmot2D:
Basabendu SarkarDate:
January, 2023
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