LUX: Shut Up Sexism
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Film
Brand
Agency
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Industry:
LUX is standing up for virtual voice assistants to highlight the contagious nature of sexist attitudes in a new initiative launched today called ‘Shut up Sexism’ – created in collaboration with creative agency Wunderman Thompson Singapore. Almost 3 billion people are currently using voice automated software. Research by Brookings[1], a leading non-profit organization, states that 92.4% of smartphone assistants have traditionally featured female-sounding voices. Furthermore, according to Gartner,[2] people will have more conversations with voice assistants than with their spouses. This form of AI is increasingly a part of our daily life. However, there have been numerous reports of widespread sexist and sometimes abusive language from users.
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Advertising Agency:
Wunderman Thompson, SingaporeDate:
May, 2022More from LUX
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