Lyft: Pronoun Plates
Media Type:
Integrated
Brand
Agency
Country:
Industry:
October 20 is International Pronouns Day. To celebrate, Lyft is launching an awareness campaign in partnership with several LGBTQ+ artists. Each artist created license plates featuring custom art and the artist’s personal pronouns. The “Pronoun Plates'' designs reflect the artists’ relationships with their own pronouns. The campaign includes short films with a few of the artists discussing their designs and telling their own stories.
Credits
Advertising Agency:
GUT, USADate:
October, 2021
Ad of the day
Ad of the Day | Hitachi: Action for a Sustainable Future
9.8
Ad of the Day | Spud: Farmer
9.0
Ad of the Day | SEC Network: We Love It Here
9.3
Latest News
Sep. 09, 2024
The Novelry Invites Budding Authors to Plot an Elaborate Murder in "You're a Writer. Make it Official" Campaign
The Novelry, the world's top-rated online writing school, is inviting should-be authors to plot murders and start covens in its first major advertising campaign
Sep. 09, 2024
Gravy Films Welcomes Director Tomas Jonsgarden
The award-winning director has won many accolades at Cannes Lions, British Arrows, Epica, and Eurobest, and was named Director of the Year at the ROY Awards