Lyft: Pronoun Plates

9.0

Media Type:

Integrated Integrated

Brand

brand

Agency

agency

Country:

USA

October 20 is International Pronouns Day. To celebrate, Lyft is launching an awareness campaign in partnership with several LGBTQ+ artists. Each artist created license plates featuring custom art and the artist’s personal pronouns. The “Pronoun Plates'' designs reflect the artists’ relationships with their own pronouns. The campaign includes short films with a few of the artists discussing their designs and telling their own stories.

Credits

Advertising Agency:

GUT, USA

Date:

October, 2021

Latest News

Apr. 22, 2024

New Math Welcomes New West Coast Executive Producer and Representation

EP and Business Development Executive Scott Cymbala arrives in tandem with a new West Coast rep, Lauren Schuchman

Apr. 22, 2024

Arts & Sciences Welcomes Director Taso Alexander

Alexander’s innate sense for deadpan can be seen in commercials for RBC Insurance, Molson Coors, and most recently Burger King out of BBH London