Lyft: Pronoun Plates

9.5

Media Type:

Integrated Integrated

Brand

brand

Agency

agency

Country:

USA

October 20 is International Pronouns Day. To celebrate, Lyft is launching an awareness campaign in partnership with several LGBTQ+ artists. Each artist created license plates featuring custom art and the artist’s personal pronouns. The “Pronoun Plates'' designs reflect the artists’ relationships with their own pronouns. The campaign includes short films with a few of the artists discussing their designs and telling their own stories.

Credits

Advertising Agency:

GUT, USA

Date:

October, 2021

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