Lyft: Pronoun Plates
Media Type:
Integrated
Brand
Agency
Country:
Industry:
October 20 is International Pronouns Day. To celebrate, Lyft is launching an awareness campaign in partnership with several LGBTQ+ artists. Each artist created license plates featuring custom art and the artist’s personal pronouns. The “Pronoun Plates'' designs reflect the artists’ relationships with their own pronouns. The campaign includes short films with a few of the artists discussing their designs and telling their own stories.
Credits
Advertising Agency:
GUT, USADate:
October, 2021
Ad of the day
Ad of the Day | Toyota: Escape Vehicle
9.6
Ad of the Day | YOKI: Devour it Before it Devours you
9.3
Ad of the Day | Maserti: Innovation Day
9.0
Latest News
Dec. 04, 2025
New Research Reveals Marketers and Creators are Turning to "Vibe Marketing": Using AI to Combat Rising Creative Fatigue
Consumers stay cautious: 48% value emotional marketing, but only 33% believe generative AI delivers it effectively
Dec. 04, 2025
Havas Strengthens its Experiential Marketing Arm, Havas Play, with UK-Based Bearded Kitten Acquisition
Award winning experiential agency Bearded Kitten was Brand Experience Agency of the Year at the Campaign UK Agency of the Year Awards 2022