Lynx: Is it OK for guys
Media Type:
Film
Brand
Agency
Country:
Industry:
Guys are searching online what it means to be a man.
Search and see for yourself.
Join the conversation with #isitokforguys
Credits
Advertising Agency:
72 and Sunny Amsterdam, NetherlandsExecutive Vice President:
Pablo GazzeraChief Marketing & Communications Officer:
Keith WeedGlobal Vice President:
Rik StrubelGlobal Brand Manager:
Claire McHardyCreative:
Georgianna GregoriWriter:
Jorgen SibbernDirector of Strategy:
Stephanie FeeneyDate:
May, 2017
Ad of the day
Ad of the Day | Nike/NOCTA: Yes Man Full
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Jul. 09, 2026
Voyager Backs Debut Album From Longtime Collaborator "Melanson"
Category entry points (CEPs) are contextual cues that trigger brand recall and drive growth
Jul. 09, 2026
Only 16% of Brands Use Category Entry Points as Structural Barriers Slow Adoption
As the contextual cues that trigger consumers to think of a brand within a category, CEPs can unite brand and performance to drive growth