McDonald's: Descended from Greatness
Media Type:
TV
Brand
Agency
Country:
Industry:
McDonald's and Leo Burnett UK are celebrating the launch of the restaurant's new Mini Hash Browns by spotlighting the ‘family history’ of the much loved breakfast item, in the new integrated campaign "Descended from Greatness".
Credits
Advertising Agency:
Leo Burnett, London, UKCCO:
Mark ElwoodCreative Director:
James Hodson, Jason KeetCopywriter:
Lucy JonesArt Director:
Chaz MatherCreative Director Of Design:
Dave AllenDesign Director:
Phil BosherDesigner:
Georgia GlenMotion Designer:
Matt SlaterPlanner:
Ipeknaz Erel, Alexandra Arnold-Jones, Alisya RozhanBusiness Lead:
Layla PotterAgency Project Manager:
Simon JeromeAgency Content Producer:
Simon ManaContent Creative:
Rhianna PuddifantContent Editor:
Yoshi E.A.Content Production Director:
Yiani AndrikidisRadio Producer:
Adam FurmanMedia Buying Agency:
OMDDate:
October, 2024
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Sep. 28, 2026
MOX Builds Visceral new Brand Identity for Formula E as the Championship Accelerates Into Next Era of Racing
The rebrand lands the central message of making progress thrilling, cementing Formula E's position as a confident, culturally impactful global sport
Sep. 28, 2026
Behind the Gloves and Brothers and Sisters Launch Campaign to Define Boxing's 7th Punch
Traditionally, six punches – jab, cross, lead hook, rear hook, lead uppercut, rear uppercut – have formed the foundation of boxing