McDonald's: Descended from Greatness

9.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Food

McDonald's and Leo Burnett UK are celebrating the launch of the restaurant's new Mini Hash Browns by spotlighting the ‘family history’ of the much loved breakfast item, in the new integrated campaign "Descended from Greatness".

Credits

Advertising Agency:

Leo Burnett, London, UK

CCO:

Mark Elwood

Executive Creative Director:

Andrew Long, James Millers

Creative Director:

James Hodson, Jason Keet

Copywriter:

Lucy Jones

Art Director:

Chaz Mather

Creative Director Of Design:

Dave Allen

Design Director:

Phil Bosher

Designer:

Georgia Glen

Motion Designer:

Matt Slater

Planner:

Ipeknaz Erel, Alexandra Arnold-Jones, Alisya Rozhan

Business Lead:

Layla Potter

Account Team:

Bella Bertolotti, Jessica Lyons, Natasha Meisel, Dom Thomas

Agency Project Manager:

Simon Jerome

Agency Content Producer:

Simon Mana

Content Creative:

Rhianna Puddifant

Content Editor:

Yoshi E.A.

Content Production Director:

Yiani Andrikidis

Radio Producer:

Adam Furman

Media Buying Agency:

OMD

Date:

October, 2024

Latest News

Nov. 05, 2024

NHS England and M&C Saatchi UK Launch New Stroke Campaign Following a Decade of Success With Act F.A.S.T.

"Act FAST"-themed multichannel campaign aims to get people to call 999 as soon as they suspect any one stroke symptom

Nov. 05, 2024

Football Fans Get a First-Hand Taste of the Action in New Coral Campaign

Latest Work for Coral by Wonderhood Studios Celebrates the Football Fans