McDonald's: #RaiseYourArches

10.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Food

Leo Burnett’s latest ad campaign for McDonald’s sees the brand’s iconic golden arches logo take centre stage, as a group of office workers join a stampede to the fast food store, instigated by just a post-it note and some knowing looks. There is no food or restaurant shots in sight in the spot, which instead aims to start a new trend for how we might communicate that we want a McDonald’s. This is showcased in Wright’s lively spot, and will be further emphasised via a social campaign on Snapchat and Instagram, and an alteration to the brand’s logo.

Credits

Advertising Agency:

Leo Burnett, London, UK

CCO:

Chaka Sobhani

Executive Creative Director:

Mark Elwood

Creative Director:

James Millers, Andrew Long

Senior Creative:

Gareth Butters

Copywriter:

Gareth Butters

Art Director:

Joe Miller

Creative Director of Design:

David Allen

Designer:

Jakk Breedon

Head of Planning:

Tom Sussman

Planning Director:

Joe Beveridge

Senior Planner:

Roxy Windisch

Head of Account Management:

Sam Houlston

Business Director:

Jay Perry

Account Director:

Alice Pavey, Alex Light

Account Manager:

Carys Parry

Account Executive:

Brittony Kelly

Head of Project Management:

Jamie Teale

Head of McDonalds TV Production:

Graeme Light

Media Agency:

OMD

Media Team:

Mandy Arora, Tejal Maru

Production Company:

Moxie Pictures

Director:

Edgar Wright

Editor:

David Webb, Final Cut

Producer:

Doochy Moult

Post-Production Company:

Framestore

Audio Post Production:

Sam Ashwell/ 750mph

Photography and Motion Production:

Prodigious

Head of Art Production:

Jo Hodge

Photographer:

Tom Van Schelven

CMO, SVP:

Michelle Graham

Date:

January, 2023

Ad of the day

Ad of the Day | Nike/NOCTA: Just Like Candy 9.5 Ad of the Day | Pizza Hut: Every Four Years 9.8 Ad of the Day | Airalo: Connection Means the World 0.0

Latest News

Comic Relief Fights Childhood Poverty with a Campaign on Behalf of those who Refuse to

Sep. 07, 2026

Comic Relief Fights Childhood Poverty with a Campaign on Behalf of those who Refuse to

New PSA from Quality Meats satirically raises awareness of childhood poverty from the absurd POV of those proudly claiming it’s "Not Our Problem"

CELSIUS Named Official Energy Drink Sponsor of ESPN's College GameDay in New Multi-Year Agreement

Sep. 07, 2026

CELSIUS Named Official Energy Drink Sponsor of ESPN's College GameDay in New Multi-Year Agreement

CELSIUS signs on as ESPN College GameDay's first-ever energy drink sponsor, bringing CELSIUS into the heart of college football Saturdays