McDonald's: The Party
Media Type:
TVOnly a brand with close and affectionate relationship with fans can have a special nickname. Inspired by this bond, McDonald's took a deep dive into the meaning of its widespread nickname "Mequi" to find out what makes Brazilians so passionate about the brand. The campaign "That's why I call McDonald's Mequi", crafted by the agency GALERIA.ag, brings out four touching stories from real consumers, revealing the reason behind the catchy nickname.
Credits
Advertising Agency:
GALERIA.agCCO:
Rafael UrenhaCreation Executive Direction:
Carlos Schleder, Phil Daijó, Rodrigo MarangoniCreation Direction:
Guzera, Rodrigo Porto, Mellina Fontoura, Paula Keller PeregoACD:
Rodrigo Bonfim, Victor CapatoCreation:
Rodrigo Bonfim, Victor Capato, Elder Caldeira, Marcelo Vaz, André KirkelisContent:
Thaís Lapastini, Guillermo Calvin, Rebeca Avila, Polianna SenaDate:
September, 2024More from McDonald's
McDonald's: The Big Hack 9.0 Ad of the Day | McDonald's: The Gift of McDonald's 10.0 McDonald's: Actually Get Your Money's Worth 7.0 McDonald's: Descended from Greatness 9.0 McDonald's: That's why I call McDonal's Mequi, 3 9.0 McDonald's: That's why I call McDonal's Mequi, 2 9.0 McDonald's: That's why I call McDonal's Mequi, 1 9.0Ad of the day
Ad of the Day | Roche Bobois: The Elevator 9.0 Ad of the Day | Jordans Cereals: Punk Up 9.0 Ad of the Day | National Theatre Live: The Best Seat in the House 10.0Latest News
Jan. 24, 2025
Komodo Launches Groundbreaking Social and Influencer Concept for the Travel and Tourism Industry
Komodo, the global agency with clients like Intercontinental Hotels and Tui, has launched "The Journey"
Jan. 24, 2025
Back Market Joins Forces with Life After Ad to Breathe a Second new Life into its OOH Advertising
Back Market partners with Patrick Vernuccio to turn OOH ads into grow bags for Hackney City Farm and urban gardeners