McDonald's McDelivery: Rain, 2

6.7

Media Type:

Print Print

Brand

brand

Agency

agency

Country:

France

Industry:

Food

TBWA\Paris releases a new print campaign for McDonald’s’ home delivery, playing once again with the urban dimension of the brand. This series of visuals depicts buildings and stormy skies seen through windows soaked in the rain - giving a pictorial aspect to the composition. This campaign is made around the customer’s point of view. It is based on a strong insight: when it rains, there is nothing like staying at home and getting a McDonald’s delivery. Confronted to this situation, the McDelivery service becomes obvious for the spectator.

Credits

Advertising Agency:

TBWA\Paris, France

Advertising Managers:

Xavier Royaux, José Jacinto, Benoit Kolb

Agency Managers:

Luc Bourgery, Jonathan Serog, Emmanuelle Escalere, Julie Montagne, Matthieu Charles

Executive Creative Directors:

Benjamin Marchal, Faustin Claverie

Copywriter:

David Philip

Art Director:

Olivier Mularski

Photographer:

Roberto Badin

Art Buyer:

Elise Kubler

Date:

February, 2019

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