McDonald's: MMMM, 1
Media Type:
Outdoor
Brand
Agency
Country:
Industry:
TBWA\ San Juan turned McDonald’s most iconic visual asset, the Golden Arches, to own and brand every product and ingredient -- using the Golden Arches to visualize menu items like fries, hotcakes and the McFlurry. The ‘MMMM’ campaign echoes the simplicity and iconic imagery that’s become a hallmark of the brand’s marketing efforts. This campaign was carried out in collaboration with the specialized design office TBWA \ DXD Design By Disruption. The visually compelling creative has launched on social and OOH, with TV, digital and social media running throughout Puerto Rico from this week throughout the remainder of the year.
Credits
Advertising Agency:
TBWA\San Juan, Puerto RicoDesign Agency:
TBWA \ DXD Design By DisruptionExecutive Creative Director:
Clarissa BiaggiAssociate Creative Director:
Luis Romero RubioSenior Art Director:
Gerardo FigueroaChief Executive Officer:
Luzirene MendozaAccount Director:
Yarelis PérezHead of Design / Executive Creative Director:
Chris RowsonSenior Designer:
Robyn MakinsonMotion Designer:
Vivian LeeDesign Operations Manager:
Simone MetzgerDate:
February, 2020
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