McDonald's: Open Late, 3
Media Type:
Print
Starving after a night out? McDonald's France is discreetly interfering in the daily lives of consumers to announce the late opening of its restaurants. Whether you play bowling or laser game, whether you’re attending a movie or after spending a night dancing at the club; don’t bother too much about finding a place where you can eat late at night: McDonald’s’ restaurants are home to the night owls. The new McDonald’s’ campaign features its iconic "M" arches into logos, pop and retro, of several nocturnal activities.
Credits
Advertising Agency:
TBWA\Paris, FranceAdvertising Managers:
Xavier Royaux, José Jacinto, Benoit Kolb, Charles GourmelonAgency Managers:
Jonathan Serog, Julie Montagné, Marine Letourneur, Alisson Plachier-JuhelArt Directors:
Julia Deshayes, Lena MonceauArt Buyer:
Carine GalluffoPhotographe:
Aurélien ChauvaudStudio Image:
Magenta 95Date:
September, 2019
Ad of the day
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Vue: Feel it Forever
9.0
Ad of the Day | Legora: Collaborate Seamlessly Law Just Got More Attractive
9.0
Latest News
Jun. 18, 2026
DAWN's Campaign for Dutch Private Bank Van Lanschot Kempen Reframes Wealth Through the Lens of Time
Created with acclaimed photographer Robin de Puy and production company 100%, the campaign explores the value of time for a new generation
Jun. 18, 2026
PEDIGREE Launches Campaign to Honor Mutts and Change the Meaning of the Term in Brazil
The campaign is a natural next step after the Caramelo platform, created by AlmapBBDO for PEDIGREE® in 2025