Previous Case
Ad of the Day | COVERGIRL: Made In The Mirror
Next Case
McDonald's: Open Late (French Fries)
McDonald's: Open Late (Big Mac)
Media Type:
Print
Inspired by its minimalist Pictos campaign, McDonald’s goes even further and launches a campaign for the night birds.
The flashes of lights glow together and take the shape of the iconic brand products: Big Mac, Sundae and French Fries to announce the late summer schedules of McDonald’s restaurants.
This studio shoot required no less than 10 days of building and 2 days of shooting with 1100 LEDs, 80 meters of wire and 400 welds. The campaign has been shot by Helmut Stelzenberger. It aims to communicate about the late opening of its restaurants until midnight or later.
Credits
Advertising Agency:
TBWA\Paris, FranceAdvertising Managers:
Xavier Royaux, José Jacinto, Benoit KolbAgency Managers:
Luc Bourgery, Jonathan Serog, Julie Montagné, Magali CouturierArt Director:
Bruno Bicalho CarvalhaesPhotographer:
Helmut StelzenbergerArt Buyer:
Julie ChampinDate:
September, 2017
Ad of the day
Ad of the Day | Sephora: We All Sephora
9.0
Ad of the Day | ESSITY: Inner Strength Support
8.0
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Latest News
Nov. 12, 2026
Ringo Launches Charlie, the first AI Assistant for Sync Licensing that Lives on WhatsApp
The producer tells Charlie where the ad will run: media, territory, duration and first on-air date
Nov. 12, 2026
The Challenger Playbook Is Now Table Stakes. Rival's 2026 Index Reveals What Comes Next
From 2,039 brands screened to 50 selected, this year's Rival 50 finds that earned attention, creators, and bold content