Previous Ad
Ad of the Day | COVERGIRL: Made In The Mirror
Next Ad
McDonald's: Open Late (French Fries)
McDonald's: Open Late (Big Mac)
Media Type:
PrintInspired by its minimalist Pictos campaign, McDonald’s goes even further and launches a campaign for the night birds.
The flashes of lights glow together and take the shape of the iconic brand products: Big Mac, Sundae and French Fries to announce the late summer schedules of McDonald’s restaurants.
This studio shoot required no less than 10 days of building and 2 days of shooting with 1100 LEDs, 80 meters of wire and 400 welds. The campaign has been shot by Helmut Stelzenberger. It aims to communicate about the late opening of its restaurants until midnight or later.
Credits
Advertising Agency:
TBWA\Paris, FranceAdvertising Managers:
Xavier Royaux, José Jacinto, Benoit KolbArt Director:
Bruno Bicalho CarvalhaesPhotographer:
Helmut StelzenbergerArt Buyer:
Julie ChampinDate:
September, 2017Ad of the day
Ad of the Day | Jack in the Box: Smash the Haters 9.0 Ad of the Day | Andrex: Get Comfortable, First Office Poo 10.0 Ad of the Day | Valspar: Shake it Up 10.0Latest News
Mar. 28, 2024
Joga and Tonies Set up the Chocolate Challenge, a Bittersweet Easter Experiment to Promote the Toniebox
To celebrate Easter, the agency invited children aged 5-6 to listen to a new tonies® audio tale while eating chocolate
Mar. 28, 2024
LIONS Launches its First Global Creative MBA (LIONS cMBA)
A global programme designed to democratise access to world-class learning and accelerate the careers of everyone in the making