Michelob ULTRA: Happy

9.5

Media Type:

Digital Digital

Brand

brand

Agency

agency

Country:

USA

Industry:

Alcoholic Drinks

America’s Most Prolific Athletes Join Michelob ULTRA to Showcase a Different Side of Success

Credits

Advertising Agency:

Wieden+Kennedy New York, USA

Global Chief Creative Officers:

Karl Lieberman

Global Chief Operating Officer:

Neal Arthur

Director Of Strategic Planning:

Dan Hill

Group Creative Directors:

Christine Gignac, Matt Mulvey

Acd:

Will Binder, Blair Warren

Head of Integrated Production:

Nick Setounski

Executive Producer:

Jessica Griffeth

Senior Producer:

Craig Keppler

Group Account Director:

Bolanle Adekoya

Account Director:

Lauren Smith

Account Supervisor:

Caitlyn Kayser

Account Executive:

Emery Barnes

Strategy Director:

Ellery Luse

Comms Director:

Zack Green

Junior Strategist:

David Fraser

Senior Social Strategist:

Sophie Novick

Project Manager:

Kelly Kraft

Business Affairs:

Rylee Millerd

Traffic Coordinator:

Tina Wyatt

Production Company :

SHOWPONY

Managing Partner / Ep Partner:

Susan Kirson

EP:

Jeffrey Frankel

Line Producer:

Fern Martin

Director of Photography:

Hoyt van Hoytema

Photographer:

Andre D. Wagner

Editorial Company:

Joint Editorial

Editor:

Tommy Harden

Editorial Assistants:

Kris Faris, Ian Devore

Executive Producers:

Leslie Carthy, Amanda Ornelas

Editorial Company:

Lost Planet

Executive Producer:

Krystn Wagenberg

Producer:

Casey Cayko

Editor:

Adam Gough

Editorial Assistants:

Luftar Von Rama, Steven San Miguel

Telecine Company:

Company 3

Colorist:

Tom Poole

Producer:

Alexandra Lubrano

Vfx/Finishing:

The Mill

Executive Producer:

Clairellen Wallin

Producer:

Ija Ochoa

2d Lead:

Anne Trotman

2d Assists:

Tara Holland, David Forcada, Samuel Caine

Mix / Sound Design Company:

Sonic Union

Mixer:

Stephen Rosen

Executive Producer:

Pat Sullivan

Sound Designer:

Stephen Rosen

Executive Producer:

Pat Sullivan

Music Company:

Walker

Senior Executive Producer / Owner:

Sara Matarazzo

Executive Producer:

Abbey Hendrix

Music Supervisor:

Julianne Wilson

Engineer:

Christopher Keyes

Date:

January, 2021

Latest News

Jun. 20, 2025

Final Cannes Lions winners revealed for Film, Titanium, Glass, SDGs, Grand Prix for Good & Special Awards

France and the USA win two Grands Prix each. Brazil and New Zealand each win one

Jun. 20, 2025

Covert Brings "Boss" VFX to New Lenovo Legion Campaign

Created with Design Bridge and Partners London, "Always Get Back Up" celebrates gamers' resilience, portraying gaming as gritty real life