Monkey Shoulder: Lazy Old Fashioned


Media Type:

Digital Digital






United Kingdom


Alcoholic Drinks

Creative agency Space has developed a new Monkey Shoulder advertising and communications campaign in collaboration with Los Angeles-based design agency Studio Number One (SNO). The campaign, which aims to recruit new drinkers, positions Monkey Shoulder as 100% malt whisky made for mixing and features a bold and distinctive identity that reflects the playful attitude of the brand. The work highlights the iconic Monkey Shoulder bottle and the whisky’s signature cocktails; Ginger Monkey, Lazy Old Fashioned and Monkey Splash, and features the headline “Shake Your Monkey Shoulder”


Advertising Agency:

Space, London, United Kingdom

Creative Director:

Greg McAlinden

Business Lead:

Sean Kelly

Account Director:

James Wootton

Creative Head:

Ethan Kennedy

Design Director:

James Newport

Motion Editor:

Matthew Montgomery/ Taylor

Design Partner:

Studio Number One

Design Partner:

Here Design


November, 2019

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