Monkey Shoulder: Lazy Old Fashioned
Media Type:
DigitalCountry:
Industry:
Creative agency Space has developed a new Monkey Shoulder advertising and communications campaign in collaboration with Los Angeles-based design agency Studio Number One (SNO). The campaign, which aims to recruit new drinkers, positions Monkey Shoulder as 100% malt whisky made for mixing and features a bold and distinctive identity that reflects the playful attitude of the brand. The work highlights the iconic Monkey Shoulder bottle and the whisky’s signature cocktails; Ginger Monkey, Lazy Old Fashioned and Monkey Splash, and features the headline “Shake Your Monkey Shoulder”
Credits
Advertising Agency:
Space, London, United KingdomCreative Director:
Greg McAlindenBusiness Lead:
Sean KellyAccount Director:
James WoottonCreative Head:
Ethan KennedyDesign Director:
James NewportMotion Editor:
Matthew Montgomery/ TaylorDesign Partner:
Studio Number OneDesign Partner:
Here DesignDate:
November, 2019Ad of the day
Ad of the Day | Aruba Tourism Authority: The Aruba Effect 9.0 Ad of the Day | Dove: The Code 10.0 Ad of the Day | Vienna Tourist Board: Microdose Vienna 9.0Latest News
Apr. 19, 2024
7 Reasons why THC Vape Pen is Famous Among the Youth
Then, the article investigates why THC vape pens have become so popular among young people with a discussion on seven key reasons
Apr. 19, 2024
Rubicon and IMA-HOME "Release the Sunshine" With Inspiring new Campaign for AG Barr
An irrepressible new campaign for soft drink brand Rubicon brings joy and sunshine to the everyday by transforming an ordinary