Morrisons: More Card
Media Type:
TV
Brand
Agency
Country:
Industry:
Morrisons is celebrating and reinforcing its commitment to its ‘More Card’ loyalty scheme with the launch of a new brand platform and integrated, multi-platform campaign. Created by Leo Burnett, ‘Pay Less with More Card’ is designed to increase sign-ups and regular use of the ‘More Card’ by emphasising the significant savings customers can enjoy through its exclusive, significantly lower prices.
Credits
Advertising Agensy:
Leo Burnett London, UKCCO:
Mark ElwoodExecutive Creative Director:
James Millers, Andrew LongCreative Director:
Kimberley GillCopywriter:
Conrad SwanstonArt Director:
Alex BinghamAgency Producer:
Lou PeggCreative Director Of Design:
Dave AllenDesigner:
Harry IngramsHead Of Planning:
Joe BeveridgePlanning Director:
Rebecca FieldBusiness Lead:
Sophie GarrettAccount Director:
Matt PaulSenior Account Manager:
Carys ParryAccount Executive:
Meyaa NelsonMedia Buying Agency:
Wavemaker UkMedia Planner:
Richard BartlettMedia Business Lead:
Dan JanningsMedia Account Director:
Laura-Louise CooperProduction Company:
Arts and SciencesDirector:
Craig AinsleyEditor:
Tim Hardy/ StitchProducer:
Joshua SmithPost-Production Company:
Black Kite StudiosAudio Postproduction Company:
Sine AudioSound Designer:
Phil BollandDate:
September, 2024
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