MTV: The Countdown To The 2017 VMA Begins
Media Type:
TV
Brand
Country:
Industry:
2017 MTV Video Music Awards launched the first promo spot that’s the first piece of many creative elements in a multi-platform campaign going back to the roots of the VMA. All the work was done in house by the MTV Marketing and Creative Group.
On background, from the moment the MTV Moonman hit airwaves in its first broadcast, MTV has created a legacy of breaking new ground and shaking up culture. Each year the MTV VMAs encapsulates this spirit, bringing together music’s greatest pioneers on one stage. Honoring our Moonman legacy, the 2017 VMAs will give people the rare chance to witness the unexpected. Ignited by music and performance, the VMAs can change culture in a single moment.
Credits
Ad of the day
Ad of the Day | Nike/NOCTA: Yes Man Full
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Jul. 29, 2026
Cerveza Modelo Uses the Actual size of Modelito to Launch its new Campaign
The launch began with a takeover on Paseo de la Reforma that challenged one of the established rules of out of home advertising
Jul. 29, 2026
Neighborhood Watch Signs Award-Winning Director La Pele
La Pele began her career as an advertising copywriter in London, eventually moving into art direction, then styling, and ultimately embracing directing