Myprotein: Whey Forward, Animal-Free Power-Full
Media Type:
Online
Brand
Agency
Country:
Industry:
Myprotein, the world’s largest online consumer sports nutrition brand, hired indie creative agency Troup to develop an awareness campaign to introduce active Gen Zers in the U.S. to Whey Forward: a ready-to-mix product that easily dissolves into liquids with the taste and texture of traditional dairy.
Credits
Advertising Agency:
TroupChief Creative Officer:
Matt DimmerChief Design Officer:
David WhaiteExecutive Creative Director:
Chris SadlierEVP & Managing Director:
Pallav TamaskarAssociate Brand Manager:
Ian RodenHead of Innovation & Brand Partnerships:
Gregory PressoirSenior Category Manager:
Alex WhitfieldAnimation:
Panic StudioEditorial & Sound:
What's For Lunch MediaDate:
September, 2022
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Sep. 07, 2026
Comic Relief Fights Childhood Poverty with a Campaign on Behalf of those who Refuse to
New PSA from Quality Meats satirically raises awareness of childhood poverty from the absurd POV of those proudly claiming it’s "Not Our Problem"
Sep. 07, 2026
CELSIUS Named Official Energy Drink Sponsor of ESPN's College GameDay in New Multi-Year Agreement
CELSIUS signs on as ESPN College GameDay's first-ever energy drink sponsor, bringing CELSIUS into the heart of college football Saturdays