Myprotein: Whey Forward, Animal-Free Power-Full
Media Type:
Online
Country:
Industry:
Myprotein, the world’s largest online consumer sports nutrition brand, hired indie creative agency Troup to develop an awareness campaign to introduce active Gen Zers in the U.S. to Whey Forward: a ready-to-mix product that easily dissolves into liquids with the taste and texture of traditional dairy.
Credits
Advertising Agency:
TroupChief Creative Officer:
Matt DimmerChief Design Officer:
David WhaiteExecutive Creative Director:
Chris SadlierEVP & Managing Director:
Pallav TamaskarAssociate Brand Manager:
Ian RodenHead of Innovation & Brand Partnerships:
Gregory PressoirSenior Category Manager:
Alex WhitfieldAnimation:
Panic StudioEditorial & Sound:
What's For Lunch MediaDate:
September, 2022Ad of the day
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