NAAMAT: Historically Speaking

10.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

Israel

Every year, 13 women in Israel are murdered by their partner and thousands more are living every day in a violent relationship. In most of these cases, children are left without their parents. We wanted to make a change so Publicis Groupe Israel worked with NAAMAT, an organization part of the Israel workers union that creates shelters for women in danger all over the country, to launch a campaign to raise awareness of this issue as part of International Elimination of Violence Against Women Day.

Credits

Advertising Agency:

Publicis Israel

CEO:

Shelly Shamir Keinan

Creative VP:

Igal Ezra

Creative Team:

Paul Pashkovsky, Adi Ziv

Account VP:

Sandra Gitter

Account Team:

Hen Kopel, Adriana Mesia

Production Team:

Iris Yisraeli, Orly Vilensky, Bar Amit

Strategy VP:

Hadas Dublin

Production:

Babushka Productions

Director:

Dovev Alperson

Date:

November, 2022

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