NAAMAT: Historically Speaking

10.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

Israel

Every year, 13 women in Israel are murdered by their partner and thousands more are living every day in a violent relationship. In most of these cases, children are left without their parents. We wanted to make a change so Publicis Groupe Israel worked with NAAMAT, an organization part of the Israel workers union that creates shelters for women in danger all over the country, to launch a campaign to raise awareness of this issue as part of International Elimination of Violence Against Women Day.

Credits

Advertising Agency:

Publicis Israel

CEO:

Shelly Shamir Keinan

Creative VP:

Igal Ezra

Creative Team:

Paul Pashkovsky, Adi Ziv

Account VP:

Sandra Gitter

Account Team:

Hen Kopel, Adriana Mesia

Production Team:

Iris Yisraeli, Orly Vilensky, Bar Amit

Strategy VP:

Hadas Dublin

Production:

Babushka Productions

Director:

Dovev Alperson

Date:

November, 2022

Latest News

Oct. 27, 2026

Home Run Inn Pizza Launches New Television, Integrated Marketing Campaign

The work brings consumers on a tavern-to-table journey; marks the first from the company's partnership with food and beverage marketing agency, quench

Oct. 27, 2026

Gerety Awards Brings Creative Leaders Together in Berlin to Debate the Future of Authenticity in Advertising

As audiences encounter ever more polished brand films, influencer partnerships, AI-generated imagery and supposedly unfiltered content