Previous Ad
Red Cross: The Burnt Christmas Tree
Next Ad
New Zealand AIDS Foundation / Durex: Better Safe Than Syphy, 2
New Zealand AIDS Foundation / Durex: Better Safe Than Syphy, 3
Media Type:
Print
Brand
Agency
Country:
Industry:
“Syphilis? That’s something from hundreds of years ago, right?” That’s the reaction you generally get when you talk to people about New Zealand’s very real, and very 21st century problem with this archaic STI. However, syphilis has become such a problem in this country, that it’s now at its highest levels ever. In fact, in just the last few years, reported cases have increased 560%. We set out to tackle syphilis and put it back where it belongs; in the dark ages. The campaign aims to spread awareness through a clash of eras. Modern hook-up locations, like bars, clubs and toilets are juxtaposed with a character out of time – someone in 16th century garb, looking to proposition you, using modern pick-up lines turned Shakespearean. It’s a safe sex campaign for the ages.
Credits
Advertising Agency:
FCB New ZealandChief Creative Officer:
Tony ClewettSenior Art Director:
Melina FiolitakisSenior Copywriter:
David ShirleyPhotographer:
Ross BrownRetoucher:
Jason KingDesigner:
Josh O'Neill, David Reid, Kevin GradySenior Mac Op:
Scott KellyCreative Services Director:
Jenni DoubledayDate:
December, 2019
Ad of the day
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Vue: Feel it Forever
9.0
Ad of the Day | Legora: Collaborate Seamlessly Law Just Got More Attractive
9.0
Latest News
Jun. 18, 2026
DAWN's Campaign for Dutch Private Bank Van Lanschot Kempen Reframes Wealth Through the Lens of Time
Created with acclaimed photographer Robin de Puy and production company 100%, the campaign explores the value of time for a new generation
Jun. 18, 2026
PEDIGREE Launches Campaign to Honor Mutts and Change the Meaning of the Term in Brazil
The campaign is a natural next step after the Caramelo platform, created by AlmapBBDO for PEDIGREE® in 2025