Nissan: Camelpower
Media Type:
TV
Brand
Agency
Country:
Industry:
Nissan United Middle East has partnered with National Geographic to present 'Camelpower,' a concept that has been in the work for more than a year and a half now, a new measurement unit for desert performance. And just like horsepower was based on a horse, this new unit is based on a true desert beast and icon of the middle east region, The Camel.
The concept was developed by Nissan Engineers and it now has full support of the Emirates Authority for Standardization and Metrology (ESMA) who plans to take this unit to a global ISO accreditation and get all car brands to apply it to their SUV desert models.
See the full documentary at: http://camelpower.ae/en/
Credits
Advertising Agency:
TBWA\RAAD, Dubai, UAEChief Creative Officer:
Walid KanaanExecutive Creative Director:
Fouad Abdel MalakCreative Director:
Manuel BordéCreative Team:
Oswaldo Sa, Gabriel Gama, Guilherme Grossi, Alex Pineda, Clayton Needham, Claudio Campisto, Felipe SonaAccounts Team / Planning:
Saad Gharzeddinne, Mathieu Khaled, Ali Marashi, Elliot Bastien, Ben SchwartzIllustrator:
WataruAgency Producer:
Rouba AsmarUnit Production:
StokedLead Unit Engineer:
Joseph El HachemDate:
March, 2017
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