Nissan: Keep Asking Why, Mummy
Media Type:
TV
Brand
Agency
Country:
Industry:
Nissan's regional Intellectual Property Rights (IPR) campaign, "Keep Asking Why," redefines the narrative surrounding counterfeit parts awareness through a delightful blend of humor and innovation. In contrast to competitors who rely on scare tactics, Nissan's strategy introduces an element of enjoyment into this critical issue.
Credits
Advertising Agency:
TBWA\RAAD, UAEChief Creative Officer:
Walid KanaanExecutive Creative Director:
Frederico RobertoCreative Directors:
Sumanth WilkinsAssociate Creative Director:
Noor AkarSenior Arabic Copywriter:
Ayman ShehadehSenior English Copywriter:
Lucy ElderSenior English Copywriter:
Sanele NgubaneStrategic Planner:
Mohammad El TayechAccount Director Nissan United:
Elie NaamanAccount Manager Nissan United:
Juliana OrdonezAccount Manager Nissan United:
Marah GhadbanAccount Executive Nissan United:
Joya Maria ChahwanHead of Communications:
Romy AbdelnourCreative Services Director:
Ezzat HabraProduction Company:
RUSH FILMS FZ LLCDate:
November, 2023
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