Nissan: Keep Asking Why, Mummy
Media Type:
TV
Brand
Agency
Country:
Industry:
Nissan's regional Intellectual Property Rights (IPR) campaign, "Keep Asking Why," redefines the narrative surrounding counterfeit parts awareness through a delightful blend of humor and innovation. In contrast to competitors who rely on scare tactics, Nissan's strategy introduces an element of enjoyment into this critical issue.
Credits
Advertising Agency:
TBWA\RAAD, UAEChief Creative Officer:
Walid KanaanExecutive Creative Director:
Frederico RobertoCreative Directors:
Sumanth WilkinsAssociate Creative Director:
Noor AkarSenior Arabic Copywriter:
Ayman ShehadehSenior English Copywriter:
Lucy ElderSenior English Copywriter:
Sanele NgubaneStrategic Planner:
Mohammad El TayechAccount Director Nissan United:
Elie NaamanAccount Manager Nissan United:
Juliana OrdonezAccount Manager Nissan United:
Marah GhadbanAccount Executive Nissan United:
Joya Maria ChahwanHead of Communications:
Romy AbdelnourCreative Services Director:
Ezzat HabraProduction Company:
RUSH FILMS FZ LLCDate:
November, 2023
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Aug. 23, 2026
No Sushi Signs Keith Fraase, Bringing the Emotional Rhythm of Past Lives, Severance and Shogun Into Commercials
The filmmaker-first post house adds Fraase to its editorial roster as it continues its push to bring acclaimed film
Aug. 23, 2026
Oxford Road's Ranking of Comedy Podcast Performance Proves A-Listers Aren't Always Closers
ORBIT revisits its comedy podcast ranking to find new names, more competition, and better ad performance