Nissan: Keep Asking Why, Mummy

10.0

Media Type:

TV TV

Brand

brand

Agency

agency

Industry:

Automotive

Nissan's regional Intellectual Property Rights (IPR) campaign, "Keep Asking Why," redefines the narrative surrounding counterfeit parts awareness through a delightful blend of humor and innovation. In contrast to competitors who rely on scare tactics, Nissan's strategy introduces an element of enjoyment into this critical issue.

Credits

Advertising Agency:

TBWA\RAAD, UAE

Chief Creative Officer:

Walid Kanaan

Executive Creative Director:

Frederico Roberto

Creative Directors:

Sumanth Wilkins

Associate Creative Director:

Noor Akar

Senior Arabic Copywriter:

Ayman Shehadeh

Senior English Copywriter:

Lucy Elder

Senior English Copywriter:

Sanele Ngubane

Strategic Planner:

Mohammad El Tayech

Account Director Nissan United:

Elie Naaman

Account Manager Nissan United:

Juliana Ordonez

Account Manager Nissan United:

Marah Ghadban

Account Executive Nissan United:

Joya Maria Chahwan

Head of Communications:

Romy Abdelnour

Creative Services Director:

Ezzat Habra

Production Company:

RUSH FILMS FZ LLC

Date:

November, 2023

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