Northwestern Mutual: The Great Realization

0.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

USA

Industry:

Financial Services

If not now, then when? That’s the sentiment behind Northwestern Mutual's fully integrated, cross-platform advertising campaign which launched on September 8th during the 2022 NFL season kickoff game between the Buffalo Bills and the Los Angeles Rams. Independent creative company and agency of record MIRIMAR created a TV, digital, and social media campaign that will air nationally throughout 2023. Northwestern Mutual's proprietary research revealed that Americans have an overwhelming desire to pursue their dreams now, rather than wait for that elusive “someday.” Yet, financial insecurity is preventing them from going after what’s most important. The “Great Realization” is a cultural rallying cry for all Americans who have been delaying their dreams to put their priorities into sharp focus and act by creating a financial plan.

Credits

Advertising Agency:

Mirimar, Los Angeles, USA

Founder, Chief Creative Officer:

John McKelvey

Founder, Managing Director:

Luke McKelvey

Executive Creative Director:

Nick Morrissey

Chief Strategy Officer:

Meredith Chase

Creative Director:

Eron Broughton

Creative Director:

Mike Egan

Creative Director:

Josh Braithwaite

Copywriter:

Winston Farley

Art Director:

James Kunzler

Jr. Art Director:

Bella Davies

Group Account Director:

Mandy Wakimoto

Sr Account Director:

Jourdan Merkow

Senior Producer:

Amy Berriochoa

Sr. Project & Operations Manager:

Lindsey Reynolds

Business Affairs Director:

Cindy Lewellan

Production Company:

MJZ

Director:

Niclas Larsson

Cinematographer:

Linus Sandgren

President/Co-Founder:

David Zander

Executive Producer:

Eriks Krumins

Producer:

Jacqueline Wilkinson

Editorial:

Cabin Editorial

Editor:

Carla Luffe

Sr. Cutting Assistant:

Doug Scott

Producer:

Katy Lester

Sr. Producer:

Britt Carson

Executive Producer:

Adam Becht

VFX:

Kevin

Executive Creative Director / Partner:

Tim Davies

Sr. Executive Producer / Partner:

Sue Troyan

Senior VFX Producer:

Jamie Schakel

On Set VFX Supervisor:

Pete Smith

Compositing Lead:

Steve Gibbons

2D:

Rob Winfeld, Susanne Scharping

Design:

Miguel Delcan

Color:

Company 3

Sr. Colorist:

Sophie Borup

Head of Production, Short Form:

Julia Paskert

Producer, Short Form:

Alexandra Lubrano

Music, Sound Design & Mix:

Barking Owl

Creative Director/ Co-Founder:

Kelly Bayett

Sr. Producer:

KC Dossett

Composer:

Barking Owl

Sound Design/ Mix:

Mike Franklin

Assistant:

Beau Manning

Chief Distribution Officer:

Tim Gerend

Senior Director, Brand and Advertising:

Paul Barthelemy

VP Creative:

James Murphy

VP Growth Marketing:

Erica Filanowicz

Senior Director, Creative Operations:

Peter Papazoglou

Date:

September, 2022

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