NUSASIRI : The world's most luxurious bed

9.7

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

Thailand

Nusasiri is a premium property brand name that emphasizes each resident’s health, but only a few people are aware. How do we make Nusasiri known as the leader in healthy living, which is the only brand that has health centers, organic fields, and a comprehensive healthcare system? These days, everyone wants to succeed and be wealthy because we believe that these things can give us anything, but this is not the case. Being wealthy does not mean anything without being healthy. So how can we remind people about this false reality and urge everyone to take care of their health? Nusasiri is ready to provide residences for a healthy life. We created a story revolving around the most expensive bed in the world, which comprises of the most valuable materials, for example, large diamonds, golden lion head, and other precious materials. Moreover, the bed also has many functions like a hidden cane storage, adjustable mattress, and emergency IV line. This bed was made to remind people to take care of their health and think about what is truly important for them, money or health. Without good health, all the wealth can only earn you that bed, but you can change by staying at Nusasiri properties for a better health.

Credits

Advertising Agency:

CJ WORX, Bangkok, Thailand

Managing Director, Creative & Partner:

Saharath Sawadatikom

Creative Director:

Teeravit Kimsatra

Art Director:

Perawich Charoenphan

Business Director:

Yurayong Rugpratum

Account Director:

Anantana Lepaichit

Account Executive:

Natawan Panachuenvongsakul

Director of Strategy and Business Solutions:

Jipattikal Panikbutr

Digital Strategic Planner:

Aumpika Pusakaiw

Date:

March, 2017

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