Nutella: Nutella Unica

10.0

Media Type:

Design Design

Brand

brand

Agency

agency

Country:

Italy

Industry:

Food

Could Nutella be even more unique? We think so. We think Nutella can be as special and expressive as every single one of its customers. So was born Nutella Unica, the first limited edition made by seven million different jars: dozens of patterns, thousands of color combination, one special algorithm.

Credits

Advertising Agency:

Ogilvy & Mather Italy

Chief Creative Officer:

Paolo Labichino

Chief Creative Officer:

Giuseppe Mastromatteo

Group Head of Digital & Business Development:

Michael Berger

Client Creative Director:

Lavinia Francia

Senior Art Director:

Andrea Guzzetti

Account Director:

Simone Zanelli

Project Leader Ferrero:

Serena Lombardo

Printing and Software Technology:

HP

Date:

June, 2017

Latest News

Jul. 06, 2020

BMW, Jung von Matt and White Horse Music are Taking the Podcast Charts by Storm

The story stems from the pen of the creatives at Jung von Matt/NEXT ALSTER

Jul. 06, 2020

Global Creative Leaders Discuss Business Challenges At "Advertising Around the World" Panel

Four One Club Board members including chair Susan Credle of FCB Global to speak on July 14 panel