Nutella: Nutella Unica

10.0

Media Type:

Design Design

Brand

brand

Agency

agency

Country:

Italy

Industry:

Food

Could Nutella be even more unique? We think so. We think Nutella can be as special and expressive as every single one of its customers. So was born Nutella Unica, the first limited edition made by seven million different jars: dozens of patterns, thousands of color combination, one special algorithm.

Credits

Advertising Agency:

Ogilvy & Mather Italy

Chief Creative Officer:

Paolo Labichino

Chief Creative Officer:

Giuseppe Mastromatteo

Group Head of Digital & Business Development:

Michael Berger

Client Creative Director:

Lavinia Francia

Senior Art Director:

Andrea Guzzetti

Account Director:

Simone Zanelli

Project Leader Ferrero:

Serena Lombardo

Printing and Software Technology:

HP

Date:

June, 2017