Nutella: Nutella Unica

10.0

Media Type:

Design Design

Brand

brand

Agency

agency

Country:

Italy

Industry:

Food

Could Nutella be even more unique? We think so. We think Nutella can be as special and expressive as every single one of its customers. So was born Nutella Unica, the first limited edition made by seven million different jars: dozens of patterns, thousands of color combination, one special algorithm.

Credits

Advertising Agency:

Ogilvy & Mather Italy

Chief Creative Officer:

Paolo Labichino

Chief Creative Officer:

Giuseppe Mastromatteo

Group Head of Digital & Business Development:

Michael Berger

Client Creative Director:

Lavinia Francia

Senior Art Director:

Andrea Guzzetti

Account Director:

Simone Zanelli

Project Leader Ferrero:

Serena Lombardo

Printing and Software Technology:

HP

Date:

June, 2017

Latest News

Nov. 21, 2019

Joyce N. Ho and Kenta Shinohara Win Special Recognition At Young Guns 17 Awards Ceremony

This year’s winners were celebrated at the Young Guns 17 Awards party at Sony Hall in New York. 

Nov. 21, 2019

Aston Martin Proves "Beautiful is Relentless" in Striking SUV Launch from Great Guns' Daisy Zhou

Light, dynamism, and emotion come together for the global reveal of Aston Martin’s first-ever SUV from Prism and Great Guns