Ocado: Inspired Choices
Media Type:
TV
Country:
Industry:
A pre-school play, a life drawing class and a terrible date are among the moments when Ocado shoppers are struck with inspiration to add to their shopping trolley in the latest campaign for the UK’s best online grocer, created by St Luke’s. This campaign is the next evolution in the online supermarkets advertising and sees a tonal shift towards naturally observed moments of everyday life.
Credits
Advertising Agency:
St Luke's, London, UKJoint Chief Creative Officer:
Al YoungCreative Partner:
Julian VizardAgency Producer:
Chloe LondonBusiness Director:
Anastasia TerzeonSenior Account Director:
Claire SmithAccount Director:
Charlotte CrawleyDirectors:
Dylan Southern, Will LovelaceProduction Company:
Anonymous ContentProducer:
George SaundersEditor:
Billy Mead/ tenthreePost Production & Motion Graphics:
Timed Based ArtsDate:
July, 2023Ad of the day
Ad of the Day | Nike/NOCTA: Yes Man Full
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Jul. 29, 2026
Cerveza Modelo Uses the Actual size of Modelito to Launch its new Campaign
The launch began with a takeover on Paseo de la Reforma that challenged one of the established rules of out of home advertising
Jul. 29, 2026
Neighborhood Watch Signs Award-Winning Director La Pele
La Pele began her career as an advertising copywriter in London, eventually moving into art direction, then styling, and ultimately embracing directing
