OnePlus: Never Settle

9.0

Media Type:

Online Online

Brand

brand

Agency

agency

Country:

Netherlands

Industry:

Electronics, Technology

Created in collaboration with FCB Amsterdam and House of Sports, the film portrays the emotions of professional skateboarders evoked from falling and getting back up while always pursuing improvements on their journey to Tokyo. The campaign signals OnePlus' ambition to build a connection within the skateboarding community and use the activities to position itself as a brand that never settles.

Credits

Advertising Agency:

FCB Amsterdam, Netherlands

CCO:

Massimo van der Plas

Concept:

Viet Ta Trong, Michael Kouwenhoven, Dimitri Hubregtse

Digital Planner:

Bram Draaijer

Account:

Fabienne Molleman, Miranda Honselaar

Production:

Vigics

Director:

Safi Graauw

Brand:

OnePlus

Responsibles:

Nigel Rijkhoek, Thomas de Koning en Kayee Lam, Kate Parkyn, Celina Shi, Erwin van der Valk

Sports management:

House of Sports

Date:

December, 2020