Or Yarok: Live kill


Media Type:

Experiential Experiential







Texting while driving and even live broadcasting while driving has become an international plague. Truth is over 80% of accidents are caused by people using their phone while driving. Yet still, regular communication campaigns don't deter youngsters. Because no matter how gruesome commercials about this issue are, young drivers still ignore them. Because they're ads.


Advertising Agency:

BBR Saatchi & Saatchi, Israel

Chief Executive Officer:

Yossi Lubaton

Chief Creative Officer:

Jonathan Lang

VP Creative Director:

Idan Regev

VP Creative Director:

Idan Levy

Social & Digital Creative Director:

Idan Kligerman

Creative Team:

Niv Herzberg, Evgeniy Utkin

VP Client Services:

Maya Salomon

Account Executive:

Shirley Konka

VP Content & Production:

Dorit Gvili

Production Manager:

Maya Palmon

Creative Coordinator:

Eva Hasson

Video Editor:

Dan Deutsch

Traffic Director:

Ronit Doanis

Studio Manager:

Yaron Keinan

Graphic Designer:

Yulia Zak


January, 2017

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