Oral-B: You're Out

10.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

Israel

Industry:

Health, Beauty

There was one day of the year when only 100% clean was good enough - Yom Kippur. It’s the holiest day of the year and Jewish people repent for their sins and fast for 25 hours. The country shuts down – no traffic, no media, no eating. If you eat anything – even the smallest morsel of food – during that period, you are destined to an early death, according to Jewish law. It’s no wonder that 70% of Israelis observe the fast… just to be on the safe side! And a mouth that’s anything less than 100% clean could mean you accidently swallow some of the food particles lodged between your teeth. We needed a new brand advocate. If consumers wouldn’t listen to the person who kept their teeth clean, then maybe they would listen to a higher authority…

Credits

Advertising Agency:

Grey Israel

CEO:

Amir Guy

Chief Creative Officer:

Tal Riven

Creative Directors:

Yonatan Title, Asa Keren

Senior Copywriter:

Shay Chikotay

Senior Art Director:

Moti Rubinstein

Global Chairman:

Per Pedersen

Europe Creative Chairman:

Eduardo Maruri

Media Company:

MediaCom

CEO:

Yaron Farizon

Comms Planning Director:

Gilad Kat

Client Service Director:

Shimi Hamias

Commercial Director:

Yulia Shavelzon

Planning and Activation Leader:

Dana Wolfsfeld

Country Manager P&G:

Ophir Guttman

CMO:

Roni Shacham

Brand Manager P&G:

Liron Schifter

CEO, Stern Ariely Saar:

Pupi Ariely

PR Manager:

Michal Bar- Tal

Production:

Keshet Group Production, Bulldozer

PR Company:

Stern Ariely Saar

Producer:

Cherish Perez de Tagle

Editor:

Samantha Neal

Storyteller:

Ed Webster

Date:

May, 2019