Oreo: Cookie Lessons for All, 2

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Media Type:

Experiential Experiential

Brand

brand

Agency

agency

Country:

USA

Industry:

Confectionery, Snacks

It is estimated that 1 in 3 people who have a disability live in poverty. People with visual impairment fall under this category. A visually impaired person well-versed in Braille can lead a more independent life in the community. It is important to initiate Braille literacy at an early age. The Oreo Braille campaign will initiate Braille learning to educate all children (those with visual impairments and those without), using the Oreo cookie as a learning tool.

Credits

Advertising Agency:

Miami Ad School

Art Directors:

Aditi Cheryl Sobti, Maria Diaz

Copywriters:

Jamal Means, Cecilia Minashes

Date:

May, 2022