Panadol: Silly Little Pains, Concrete

10.0

Media Type:

TV TV

Brand

brand

Agency

agency
Pain relief advertising is always the same, overly exaggerated, and almost unreal: people holding their back or their head, wincing, with a red dot marking the spot where they feel pain.

Credits

Advertising Agencies:

Grey Argentina, Grey Dubai

Creative Direction:

Joaquín Ares, Mariano Favetto, Pablo Maldonado, Khaled Ibrahim

Creation:

Santiago Gonzalez, Gabriel Rozanski, Sam Haynes

Senior Account Manager:

Richa Rai

Grey Global Chief Creative Officer:

Gabriel Schmitt

Grey Global Creative Partner:

Diego Medvedocky

Grey Global Head of Creative Excellence:

Maru Sokolowski

Grey Global Sr. Creative Manager:

Catrina Ramos

Grey Global Senior Producer:

Emiliano Alvarenga

Grey Global Craft Partner:

Costanza Rossi

Photographer:

Ale Burset

Executive Producer:

Marcela Moracci

Producer:

Ariel Ticona

House Producer:

Wolf Credo

Post-production:

Longest Line

Post-Production:

Render Inc.

Post-production Coordination:

Gustavo Arnaudin

Editing:

Jane Tapang, MartÌn Rodriguez

Color:

Sebastián Cichero

Sound Production:

Perro Lobo

Sound Engineer:

Juan Ponce

Date:

April, 2024

Latest News

May. 16, 2025

Drogaria Sao Paulo Uses its Own Drugstores to Confront Violence at Bus Stops

Created by Brazilian agency LVL, the idea uses violence data to extend drugstore hours and keep nearby bus stops lit 24/7

May. 16, 2025

Three UK Brings a "Glow" to the Nation with the Launch of a new Brand Campaign for Customers

New campaign was created by agency partner Wonderhood Studios