Panadol: Silly Little Pains, Concrete

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Media Type:

TV TV

Brand

brand

Agency

agency
Pain relief advertising is always the same, overly exaggerated, and almost unreal: people holding their back or their head, wincing, with a red dot marking the spot where they feel pain.

Credits

Advertising Agencies:

Grey Argentina, Grey Dubai

Creative Direction:

Joaquín Ares, Mariano Favetto, Pablo Maldonado, Khaled Ibrahim

Creation:

Santiago Gonzalez, Gabriel Rozanski, Sam Haynes

Senior Account Manager:

Richa Rai

Grey Global Chief Creative Officer:

Gabriel Schmitt

Grey Global Creative Partner:

Diego Medvedocky

Grey Global Head of Creative Excellence:

Maru Sokolowski

Grey Global Sr. Creative Manager:

Catrina Ramos

Grey Global Senior Producer:

Emiliano Alvarenga

Grey Global Craft Partner:

Costanza Rossi

Photographer:

Ale Burset

Executive Producer:

Marcela Moracci

Producer:

Ariel Ticona

House Producer:

Wolf Credo

Post-production:

Longest Line

Post-Production:

Render Inc.

Post-production Coordination:

Gustavo Arnaudin

Editing:

Jane Tapang, MartÌn Rodriguez

Color:

Sebastián Cichero

Sound Production:

Perro Lobo

Sound Engineer:

Juan Ponce

Date:

April, 2024