Pantene: Lengths of Strength
Media Type:
TV
Brand
Agency
Country:
Industry:
Pantene now launches the fourth chapter of its #HairHasNoGender initiative, exploring the power of hair in identity and self-expression. Research conducted by Pantene has revealed that 60% of LGBTQ+ members change their hair to express their true identity when coming out. This was the starting point for Pantene's 4th chapter of its #HairHasNoGender initiative: "Lengths of strength".
Credits
Advertising Agency:
Valtech RadonCreative Director:
Petter RudwallCreatives:
Paula Backman, Agnes Zetterman, Danielle McMasterPR Director:
Frida LindStrategist:
Karla-Therese KjellvanderSenior Strategic Project Manager:
Hampus FernstromDate:
November, 2023
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Aug. 14, 2026
Publicis Spain and Vagisil present "WHAT'S IN MY VAG", the Summer Essentials Almost no one Talks About
Inspired by the viral trend “What’s in my bag?”, the campaign twists the concept into “What’s in my vag"
Aug. 14, 2026
Revry Reveals "King of Drag" Season 2 Cast and Live National Tour
The first drag king competition series returns this fall and hits the road for a 22-city national tour