Penny: Christmas for Everyone


Media Type:

Digital Digital








Retail Services

“Imagine if everyone did that: then it would be Christmas for everyone”, is the tag line of the 2020 PENNY Christmas campaign. PENNY’s heart-warming animated festive campaign has a charitable message in keeping with the need for a community spirit now more than ever.


Advertising Agency:

Serviceplan, Germany

Global Chief Creative Officer:

Alex Schill

Executive Creative Director:

Christoph Everke

Creative Directors:

Moritz Dornig, Matthias Schuster

Art Director:

Elena Sorokova

Junior Copywriter:

Katharina King

Account Manager:

Julia Leibetseder

Executive Producer:

Aisha Blackwell/ Neverest

Junior Producer:

Sabina Günther/ Neverest

Film Production:


Director / Head of 3D:

Rüdiger Kaltenhäuser

Director / 3D Lead:

Darren Macpherson

Director / Head of 2D:

Kyle Obley

Director / Art Director:

Hugo Rodriguez Rodriguez

Compositing Artists:

Alexis da Camara, Ruben Llusia

2D Assist / Making of:

Leonardo Grassi

3D Artists:

Jef Fleurkens, Callum Austin, Marco Rossi, Matthjis Joor, Abner Marin, Kornel Makarovicz, Vladimir Venkov, Clara Simoné, Līna Ozoliņa, Dan Barker, Ignacio Santalla Martín, Roberto Pita, Luis Trebino, Norbert Kiehne, Andre De Villers


Scott Harris

Colour Artist:

Luke Osborne


Andrew Kidd

Engineer / Pipeline:

Shaun Laws


Ben Putland


Guy Pérez

Chief Operating Officer:

Anya Kruzmetra

Head of Production:

Belen Palos


Rebecca Johnson

Post Coordinator:

Katie Liston

Production Assistant:

Patrick Armstrong

Audio Producer:

Nina Geiger/ Hastings

Sound Design & Mix:

Rafael Santiago/ Hastings

Music Research & Negotiations:

Matthias Bauss/ Spark, Kathrin Heinemann/ Spark


November, 2020

Latest News

May. 24, 2024

Ad of the Day | New Aegis Living Campaign Created by Little Hands of Stone Challenges Notions of Getting Old

Bold Creative Strategy Breaks Free From Senior Care Tropes To Get At Deeper Truths About Aging

May. 24, 2024

Ocado Invites Shoppers to Let "Summer Come to You" in new Campaign

Ocado, the world’s largest dedicated online grocery retailer, is reminding shoppers of its unbeatable range and seamless service in a humorous new advertising campaign