PENNY: Wonderful World

8.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

Germany

Industry:

Retail Services

PENNY, the German discount grocery chain, has unveiled its traditional year-end campaign, continuing the legacy of impactful storytelling established by award-winning campaigns such as "The Kids," "The Rift," and "The Wish." Known for addressing significant societal issues, this year’s campaign, created by Serviceplan Neo, is no exception.

Credits

Advertising Agency:

Serviceplan Group

Global Chief Creative Officer, Serviceplan Group:

Alex Schill

Chief Creative Officer:

Till Diestel

Managing Partners:

Christoph Everke, Moritz Dorning

Creative Director:

Matthaus Frost

Senior Copywriter:

Pauline Sawatzki

Copywriter:

Miriam Schmidt

Senior Art Director:

Agnes Motz

Junior Art Director:

Lucas Mill

Senior Account Manager:

Alessia Scheffler

Production Company:

AKKURAT Studios

Managing Director:

Tim Augustin

Producer:

Christoph Regendorp

Post Producer:

Marc Fischer

Production Coordinator:

Isabelle Waschek

Production Assistant:

Joon Sander

Editing Company:

Serviceplan Make

Recording Studio:

Supreme Music

Post-Production/Grading:

Black Kite Studios

Grading, Black Kite:

Richard Fearon

Sound Design, Music Company:

Supreme Music

Music:

Florian Lakenmacher

Date:

December, 2024

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