Persil: Breakdancing girl

0.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

House, Garden

This global film launched by DLKW Lowe is part of the 'Dirt is Good' campaign for Persil (OMO), the leading laundry brand from Unilever UK,The 50" brand film, titled 'Breakdancing Girl', was developed to introduce Persil's innovative Dual Capsule format and highlight the brand's ethos that 'Dirt is Good'. The film featured in multiple global markets, running across TV and online, whilst the integrated campaign was supported by OOH and digital activity. In the film, B Girl Terra - a young breakdancing prodigy from the UK who performed at Glastonbury festival 2015, practices her dance moves outside in the park, getting increasingly dirty in the process. Reflecting Persil's 'Dirt is Good' positioning, which has long been associated with child development, the film highlights that getting dirty helps children to unleash their potential. At the end of her impressive dance routine she performs an incredible sustained b-boy headspin and spins her tracksuit clean - a visual metaphor for the cleaning power of Persil capsules, which provide powerful stain removal with every spin.

Credits

Advertising Agency:

DLKW Lowe, London, UK

Chief Creative Officer:

Dave Henderson

Executive Creative Direcor:

Richard Denney

Global Creative Director:

Alex Okada

Creatives:

Ben Evans, Adam Sears

Account Team:

Matt Sherratt, Rachel Vernon

Agency Producers:

Olivia Westley, Lisa Tuck

Photographer:

Rick Guest

Production Company:

Academy Films

Editing House:

The Assembly Rooms

Editor:

David Stevens

Post Production:

nineteentwenty

Audio Post Production:

750mph

CGI Artist:

nineteentwenty

Date:

July, 2015

Latest News

Apr. 15, 2024

It's All Happening: Chili's® Introduces a New Espresso Martini to its Menu with Help from Reality Stars

The grill & bar is shaking up a new Espresso Martini with a Chili’s twist, available starting April 15

Apr. 15, 2024

The Industry Club Goes 100% Employee Owned as it Marks 13 Years

Team to have a "meaningful stake" in present and future Celebrating 13 years in business as a team of 10 Launching Just One Tree initiative to combat climate change