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Persil: Breakdancing girl

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Media Type:

Brand

Agency

Country:

United Kingdom

Industry:

House, Garden

This global film launched by DLKW Lowe is part of the 'Dirt is Good' campaign for Persil (OMO), the leading laundry brand from Unilever UK,The 50" brand film, titled 'Breakdancing Girl', was developed to introduce Persil's innovative Dual Capsule format and highlight the brand's ethos that 'Dirt is Good'. The film featured in multiple global markets, running across TV and online, whilst the integrated campaign was supported by OOH and digital activity. In the film, B Girl Terra - a young breakdancing prodigy from the UK who performed at Glastonbury festival 2015, practices her dance moves outside in the park, getting increasingly dirty in the process. Reflecting Persil's 'Dirt is Good' positioning, which has long been associated with child development, the film highlights that getting dirty helps children to unleash their potential. At the end of her impressive dance routine she performs an incredible sustained b-boy headspin and spins her tracksuit clean - a visual metaphor for the cleaning power of Persil capsules, which provide powerful stain removal with every spin.