PMU: The Anthem

7.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

France

Industry:

Gambling

PMU unveils a new brand advertising campaign. An ode to the great family of horse-racing punters, and an invitation to share emotions

Credits

Advertising Agency:

Buzzman, Paris, France

President and Executive Creative Director:

Georges Mohammed-Chérif

Vice President:

Thomas Granger

Managing Director:

Julien Levilain

Creative Directors:

Julien Doucet, Lilian Moine

Art Director:

Julien Doucet

Copywriter:

Lilian Moine

Deputy Managing Director:

Florent Kervot

Account Director:

Clément Chagnaud

Account Executive:

Alexane Chauvin

Head of Strategic Planning:

Clément Scherrer

Head of PR & Communication:

Amélie Juillet

PR & Communication Manager:

Paul Renaudineau

Head of TV Production & Art Buying:

Vanessa Barbel

TV Producer:

Ayman Jaroudi

Production:

Division

Post Production:

Mathematic Studio

Producer:

Erinn Guillon

Sound Production:

The

Director:

Martin Kalina

Music Supervisor:

Fred Schindler

Client:

PMU

Managing Director:

Cyril Linette

Marketing Director:

Emmanuelle Malecaze-Doublet

Products & Brand Director:

Timothée Loizeau

Head of Advertising:

Sophie Andreani

Head of Media Division & Development:

Martin Terrier

Date:

June, 2021

Latest News

Jul. 09, 2026

Global Marketing Production Advisory APR Names Patrick Lafferty as CEO

The veteran leader will drive APR's AI-powered expansion across production, procurement, and operations

Jul. 09, 2026

MKG Promotes Mary Anne Broccolo to VP, Creative

Expanded creative leadership role reflects MKG's evolution beyond standalone experiential campaigns into broader brand and content ecosystems