Pringles: NPC, Steve

0.0

Media Type:

Online Online

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Confectionery, Snacks

As part of its Stay In The Game campaign, Pringles and Grey London have launched a new activation offering someone the chance to get paid to work in a videogame as an NPC, a world first opportunity. The campaign, the latest from Pringles Mind Popping brand platform, will invite applications and then select a candidate to appear as an NPC in Train Sim World - the train simulation game available with Xbox Game Pass - as a Pringles vending machine re-filler with a prize of £20,000. To support the launch, Grey London has produced a series of films showing existing NPCs in Train Sim World being less than happy about the fact that a human is going to become an NPC in their game and be paid for it. Those interested in applying are invited to post a creative video or selfie with a Pringles can explaining why they would be the best Pringles vending machine refiller NPC in under 50 words on Instagram, Twitter or Facebook including the hashtag #PringlesStayInTheGame and tag @Pringles_UK. Applications for the position open on 20th June 2022 and close on 6th July 2022. All posts must be made public to be entered.

Credits

Advertising Agency:

Grey, London, UK

Worldwide Chief Creative Officer:

Javier Campopiano

President & CCO:

Laura Jordan Bambach

ECD:

David Wigglesworth

Global Group CDs:

Christopher Lapham, Aaron McGurk

Associate Creative Directors:

Angela Harding, Terry O'Neill

CSO:

Raquel Chicourel

Planning Partner:

Lee Barber

Senior Planner:

Gilliam Caldwell Dunn

Managing Partner:

Agi Varanyi

Group Business Director:

Tamsine Foggin

Account Director:

James Kenrick

Account Manager:

Danielle Webb

Executive Producer:

Nazneen Read

Agency Producers:

Jack Pethurst, India Smith

Project Manager:

Daniela De Lisi

Designer:

Tyrone Zall

Editor:

Ollie Flux

Artwork:

Nigel Miller

Console Partner:

Xbox

EMEA Partnership Lead:

Gordon Donald

MIAI Brand Partnerships Managing Director:

Claudine Harris

MIAI Brand Partnerships Partnership Manager:

Kali Ketchen

Game Partner:

Dovetail Games

VP of Marketing:

Keith Anderson

Head of Creative Services:

Roxy Francis

Assistant Producer:

Catriona Barber

Media Agency:

Carat

Planning Partner:

Greg Paterson

Client Director:

James Morgan

Senior Creation Manager:

Lauren Paterson

Date:

June, 2022

Ad of the day

Ad of the Day | Nike/NOCTA: Just Like Candy 9.5 Ad of the Day | Pizza Hut: Every Four Years 9.8 Ad of the Day | Airalo: Connection Means the World 0.0

Latest News

Bountiful Cow Wins Butternut Box Brand Media Account

Sep. 25, 2026

Bountiful Cow Wins Butternut Box Brand Media Account

The agency will lead above-the-line media strategy, planning and buying for Butternut Box, supporting the brand as it continues its mission to make fresh food

D&AD Awards Four Black Pencils and Reveals 2026 Global Rankings

Sep. 25, 2026

D&AD Awards Four Black Pencils and Reveals 2026 Global Rankings

Isle of Any's Your Way Out for Coinbase receives two Black Pencils for Visual Effects and Production Design